Strengthening socio-organizational and business processes of 5 associations of indigenous and peasant women of 5 municipalities in northeastern Cauca.
Increasing the income of artisan women and improving their living conditions and that of their families.
Communities in northeastern Cauca in Colombia suffer the consequences of armed conflict, causing them to live in poverty. This vulnerable situations, along with the ignorance of the market and the lack of organization and production planning makes indigenous women encounter great difficulties in selling their crafts. For many of these women, their products suppose its own income with which to support their families and meet their basic needs.
- Designing a business plan and annual operating plans
- Identifying new markets and participation in national fairs
- Creating an advertising campaign, a communication strategy and a network corporate image
- Implementing a purchase fund for developing their productive activities
Thanks to this project, 74 indigenous artisan women from five different ethnic groups (guambianos, pots, ambalueños, kiswueñas and mestizo), will see strengthened their socio-organizational and business processes to commercialize their products.